PUTTIN' ON THE RITZ

Working alongside partner agency Rare Content, we were commissioned to produce the flagship Christmas campaign for the world famous Ritz Hotel in London.

Whilst Rare handled the logistics of production, we set to work recreating the famous Ritz bear from scratch in 3D. Working from reference, the bear was first modelled and clothed before he was rigged for animation & brought to life using full motion capture.

After VFX supervising on set during the shoot, we set to work compositing the 3D character in live action.